Beyond Content was tasked in collaboration with BNA Associates to conceptualize the brand aesthetic and mural for the Sobro Guest House. The Sobro Guest House is a modern self check-in, boutique hotel in the heart of downtown Nashville with the amenities from home, and a taste of native Nashville culture. Our mission was to define the brand and walls by merging the modern, fun interior aesthetic, set forth by designer Kate Vance designer co. founder of Porter Flea with identity, print, and digital collateral. Be on the lookout for some exciting exterior additions from our friends at Sideshow Sign Co. and Southern Lights Electric.
Mural Concept and Production
Logo Design / Branding
Website Content & Photography
Custom Wall Art
After the success of Nashville’s Slumfest 2015, Beyond Content was tasked by rebel recording artist Yelawolf. The challenge, to one up their previous year's production and entertainment while producing and selling out the 2nd Annual edition of Slum Fest. Paying homage to Wolf’s brand Slumerican, the 4 day Harley Davidson bike run brought fans and friends together, ending in Nashville on September 17th, 2016. 2200 attendees partook in music, stunt bike entertainment, fire throwing performances, the Wall of Death, dunking Cambo, hospitality provided by 20+ food trucks, and libations courtesy of The Crying Wolf. The ultimate culmination of music, oddities, fashion, libations, skateboarding, and motorcycles. Despite inclement weather, the goal was achieved and the sold-out event went on to rouse a sold out round of Slumfest West in Northern California.
Event video media and content production
VIP Hospitality and Staging
Over 2 million impressions socially through all artists and fans
Sold-out outdoor attendance, despite inclement weather
VICE Article Coverage
After tremendous growth in 2014, Red Bull wanted to host an unforgettable, post holiday party for the Nashville service industry. Red Bull activates “Red Monday” as a special thank you to the restaurant and bar industry who work the holidays, special events, and busy seasons. Because of the special nature of the event, no details are too small and the experience must be second to none. To meet their goals, Red Bull commissioned Mountain to develop the concept, book a unique space, curate entertainment, capture content and execute the entire evening.
We conceptualized a multi-faceted secret warehouse party at an undisclosed location tucked away in an under-developed warehouse on the Cumberland River. In this space, we converted a 10,000 sq ft abandoned meat packing plant into three rooms with a surprise portion unveiled mid-way through event. It was epic. Real epic.
Photography Matt Shaw
Video Production Aaron Seldon
Each year the Philadelphia Eagles celebrate their fans with the annual “Flight Night”. To build a multimedia experience that would celebrate the fans, team and the city of Philadelphia, the Eagles looked to incorporate a new design and feel to increase the excitement for the upcoming season.
• Experiential Marketing
• Event Production
ABM reached out to help launch their product to the world, starting in Nashville, TN. We conceptualized, produced and executed high level experiential street marketing and launch events that people are still talking about.
Mapping the neighborhoods, bars and sub-cultures in Nashville, Knoxville, Memphis, Chattanooga, Atlanta, Athens and Savannah. We visited several neighborhoods and surveyed consumers on a wide range of topics to further inform where to hold events, socially where Moonshine would be well received, and where there might be cultural crossover that we could plan around in the future.
In addition we scouted locations for high level street marketing and OOH placements. Street Attack secured the most unique venue spaces for consumer and industry launch events in each market. These events created an experience which introduced the public to American Born Moonshine and furthered the brand as a market leader.
Our team also began interacting with local consumers to establish contacts, get a feel for each market, and make connections for future partnerships and activations. We did “pre-search” on a handful of social groups we identified as influencers and we were able to begin tapping into these influencer networks during the American Born Moonshine launch.
Bottom line, it was a success to say the least.
Cherub Strip To This Tour
• Tour Branding
• Tour Admat Posters
• Tour Merch
• Tour Social Skins
We had the honor of working with our favorite loyal outrageous homies in Cherub for the branding of the "Strip To This Tour. "
For the launch of Sea-Doo’s newest fun machine, the Spark, Street Attack launched a full blown takeover on the streets and beaches of Miami. For a week leading up to the Deadmau5 concert and launch party, Street Attack brought on some of the world’s top graffiti artists to transform 2 high traffic walls in the infamous Wynwood Arts district to bring awareness to the Spark Some Fun campaign. Street Attack tagged trucks and Sparks zipped through the streets in wrapped Fiats. Street Attack also swarmed the beaches & bays of Miami with Deadmau5 head riders, to spark some curiosity & interest in the launch. Light projections were also placed in high traffic areas surrounding large events. The hashtag #sparksomefun was activated at the beginning of the campaign and was a huge success with thousands of photos, tags, and tweets being sent about the campaign.
To tip-off the college basketball season, the University of Maryland hosts their annual Maryland Madness to introduce the team to their loyal fans. Maryland Madness has developed into one of the most anticipated events of the year and covered by both local and national sports outlets.
In partnership with Red Bull Sound Select beyond content has been contracted to brand multiple shows around the line up aesthetic. These shows have included Miami Horror and most recently Big Freedia with Cakes Da Killa (Vitalic Noise Client) and Alanna Royale.
• Photography- Style / Product
• Video Production
• Seasonal Social Media Skins
• Social Media
TRVLR/// has been a brand we have worked with from its inception. We have grown and morphed with TRVLR from a single product development and styling business to distributing mens neckwear globally from Norway to Tokyo. Now we are taking another approach with the brand selling a limited amount of custom products and featuring TRVRL endorsed products through lifestyle media.
AAA Ravens Walk
Sprawling over 6 city blocks long, Ravens Walk (link) in Baltimore, MD is a tightly coordinated display of team branding and messaging that incorporates dozens of local and national corporate sponsor activations. The Baltimore Ravens wanted to develop an organized and branded sponsor activation area that provided an exciting and engaging atmosphere for their fans.
With Wolf, we conceptualized, produced and executed secret warehouse parties in NYC, LA and Nashville over a 1 week timeframe for over 600+ lucky fans, to experience an exclusive opportunity to hang with Wolf in an intimate venue setting. We took raw spaces and created Yelawolf’s Gothic Southern Americana world. The events had a live performance from Wolf’s new album featuring Bones Owens on guitar, Klever on the turntables, surprise guests and were followed by a listening party of the entire album.
With surprises that ranged from Travis Barker playing drums unannounced, to other legendary musicians making cameos, the Love Story parties were a solid hit with top influencers, music industry moguls, media and fans alike. Yelawolf’s album hit #3 on Billboards Top 200 in it’s 1st week!
Proud to be a part of Yelawolf’s work and his story. We also love to throw a good party.
We had the honor to be involved with the branding of Sturgill Simpson's "Metamodern Sounds In Country Music Tour." Involving the design of the admat tour poster, social skins, and instagram show call outs.
Sturgill is a patriot for new american country music. His music tells real stories of family, incarceration, DMT, and philosophies on the happenings of the universe and reptile aliens. Its been an amazing year for Sturgill being featured on numerous talk shows including Jimmy Fallon, and playing the best festivals including Bonnaroo and Cochella. Last we are really looking forward to seeing him at one of his three sold b2b shows at the Ryman at the end of the month.
The Baltimore Harbor has been a longtime destination location during the Summer’s in Maryland, but during the Winter businesses and city attractions saw a dramatic decrease in visitors. To address this issue, local business owners along with the support of the City of Baltimore wanted to create an attraction that would bring families back down to the Harbor and boost the economy during the holiday season.
We were proud to collaborate with Keegan Dewitt and provide marketing material for Wild Cub's 2014 tour appearing on RCRD LBL, Lollapallooza, and Conan.
• Logo Design
Flora + Fauna is located in Springfield MO. Taste of Elegance winner Chef Matt Stinnett has been serving both quality seasonaldishes and daring new ventures into the uncharted territories of food. The pure essence of farm to table cooking in every plate. We also have our own garden located in Ozark MO.
After 18 months of planning, The John F. Kennedy Center for the Performing Arts(insert link) in Washington D.C. became the host for the Scandinavian multicultural festival, known as Nordic Cool 2013 (insert link). The festival was scheduled to run for 32 days and highlighted the many facets of Scandinavian culture, such as visual art, music, and performance. The festival designers were in search of an artistic display that would change the appearance of the Kennedy Center’s façade during the nighttime hours of the festival. To facilitate the design, the Kennedy Center’s Department of International Events commissioned Danish lighting designer Jesper Kongshaug to design a nightly display.
• Marketing Material
• Social Skins
Carry On Records is a very close and personal project to us at BC. Having so many fiends and family members who have fought and continue to fight cancer. Carry On connects cancer patients and music producers, session players, and collaborators to fulfill their dreams of recording. Carry on also takes things a step further and helps their artist produce release album release events and sale their music to fund treatment.
• Logo Design
We were proud to collaborate with an amazing team fro NCB Jewelry, and results speak for themselves. The photography was collaboration between Gabe McCurdy and Beau Burgess.