During the NFL Draft, Beyond Content produced a 3-day experiential campaign for Oikos that turned downtown Nashville into a branded fitness-driven scavenger hunt.

Our team curated 17+ fitness influencers, partnered with local businesses including Barry's Bootcamp, executed a two-week citywide wheat paste campaign, and transformed a pedal tavern into a mobile “GoGurt Spin Class” activation for Jessie James Decker and her team.

Beyond Content handled campaign strategy, influencer management- video content, experiential production, social content, branded merch, recap video, photography, and radio promotion.

• 20x increase in branded social search

• 30x increase in community engagement

• Local news coverage + influencer reporting analytics

• Thousands of in-person interactions during NFL Draft weekend

The campaign successfully blended influencer culture, experiential marketing, and street-level brand activation into one of the most talked-about fitness activations of the weekend.