CMT Campfire Sessions is an intimate artist showcase series featuring the biggest new names in country music. With a new series releasing in November Paramount approached beyond content to create an updated more sophisticated sexy logo with features from the original branding. It was our goal to reflect the shows new set designs and overall production value in the 2.0 branding update. b/c. was also tasked with the creative direction of producing the logos rotating motion elements, and lower thirds design.
Series Featured Artist
Elle King
Warren D. Zeiders
Scotty McCreery
Lainey Wilson
Jessie James Decker
Charley Crockett
If you produce it they will come… beyond Content was tasked by Wunderkind with producing 2 floors of murals in their Indianapolis office with branded graphics provided by their creative team. For the first round of murals on the 3rd floor b/c. curated 3 local Indy street artist and sign painters to executed 6 full wall murals in 6 days. Wunderkind was so pleased with the outcome of the work they invited us back, and scaled up the deliverables. On the second round of murals on the 4th floor we produced nine walls with five local Indy artist in six days! This is the process captured of both floors, and a very special thank you to everyone involved.
Produced by Nathan Brown (Mural Art Director of b/c.)
Nathan Brown @nathanbrown77
Art Installation Feat.
Mike @spicyxdragon
Emil @bootlegsignco
Justin @juicysigns
Nate @nthstnrm
Rafael @rafikigram
Video by Beau Burgess (Creative Director of b/c.)
Client- https://www.wunderkind.co/
We do our best work when we are given the freedom to do what we do best “Get Weird.” Especially when our compadres and long time partners BOLO BROs, come with amazing assets and dope threads. For Bolo Brother’s 2.0 we designed their branding, website, social roll-out, merch, sales deck, and winking 👽🤠 neon .gif, around their press photos and stop motion video. All public work media is linked! Enjoy 😉
We were tasked by Oikos Triple Zero official yogurt sponsor of The NFL to engage the people of Nashville to do a three day B2B scavenger hunt leading up to the kick off of the NFL draft.
We partnered with local businesses, influencers, and athletes in Nashville to get the word out about Triple Zero Greek Yogurt from Oikos! We handed out some massive prizes including $5k in official NFL Merch, VIP Passes to the NFL draft, and a grand prize of 2 tickets to the Super Bowl!
SERVICES 12 Day Turnaround
Creative Direction
Merch + Print Production
Strategic Partnerships- Barry’s Boot Camp, Kittenish, Rooted
Brand Ambassador Engagement- Social Live Streams
Photo / Video Content
Influencer Engagement
Radio Spots
Yogurt Cart Fabrication- Fort Houston
ALCHEMY Artist Services- Curated Digital Marketing for Labels, Managers, and Independent Artist. Is a fresh out look on music marketing and technology geared to the success of their clients from indie artist to labels. Alchemy tasked beyond content for full brand asset development. This included logo, branding, social assets, digital motion and static social-ad design, brand guide and sales deck. This is how it turned out, and we think they dig it!
H Y M / Hide Your MAMA’S 👅 When HYM came to b/c. for complete band brand development, album art work, and merch with an amazing concept to tie into their LIVE creative direction, we got funky! We also got to create a custom typeface font for the boys. If you know these guys it was a TRIP!
Located in Dellrose, Tennessee, just south of Nashville and Franklin; we teamed up with father/son duo Ed and John Sims as they took the leap of bringing their home grown wagyu beef to the public. After an extensive visit of the farm, we conceptualized Brand look and feel, later translating to logo creation and introductory splash page. Beyond Content photographed the farm and prized beef while sticking true to the Sims’ vision through crafted copy and brand narrative. Family Owned Farmed. Pasture Raised Pure Bred Wagyu Beef. No Growth Hormones. No Antibiotics. No Animal Byproducts. Learn more about ERW by visiting www.elkriverwagyu.com
SERVICES
Brand Narrative
Graphic Design + Collateral Consultation
Copywriting
Splash Page Development + SEO
Content Creation: Photo
Business Cards
With the rapid expansion of the hospitality industry in Nashville, BNA associates (now Oliver Hospitality) engaged Beyond Content on their newest hotel brand, the Fairlane. A unique property; structurally historic, but narratively unclear. The objective behind the Fairlane was to enter the Nashville market as a boutique disrupter, while maintaining appeal to local influencers and desire amongst the Downtown business class. Establishing themselves as a locally owned and operated go-to, the Fairlane was also to become a coveted destination for travelers in the heart of the downtown business and arts district.
With 82 rooms, 2 Penthouses, and 3 Food & Beverage outlets; beyond content was tasked with developing and finessing the brand narrative, creating photo and video content around the hotel’s interior and exterior design, social media strategy and day-to-day online management, influencer engagement, and on-property activation, including opening event strategy.
SERVICES
Brand Narrative + Brand Book Creation
Graphic Design + Collateral Consultation
Social Media Strategy + Management
Influencer Manangement
Sales and Entertainment
Content Creation: Photo + Video
Key Player Profiles
Partnerships
In partnership with Fort Houston and Single Music Beyond Content Introduces The King's Mouth Install > Wayne Coyne's ( The Flaming Lips ) Fully Immersive Audio Visual Art Installation to Nashville Tennessee. This is a FREE all ages experience starting June 1- July 7th, and we are wanting to share it with 100k diverse middle Tennesseans who support love and acceptance. As seen at Meow Wolf, and featured in the Tennessean. Featured mural by Brian Wooden
SERVICES
Strategic Partnerships
Installation Video
Mural Production
Marketing
Sponsorship Fund Raising
A Night w/ Wayne Coyne Recap Video
As one of the first hotels in East Nashville, Stay Bedderman Lodging engaged Beyond Content six months prior to opening their first property located outside of Chicago. FieldHouse Jones needed their public facing brand to be as unique as they are. Reflecting the Architectural Artifacts lobby boutique and museum was of great importance for this project. FieldHouse Jones showcases historical items from all over the world curated by partners Architectural Artifacts, targeting a high end demographic in East Nashville through media and local partners. The objective behind FieldHouse Jones Hotel was to be the culture creator’s destination of the competitive Nashville hotel scene with an appeal to guests of all ages.
Motivated by entrepreneurial spirit, we were stoked when given the opportunity to work with up and coming Nashville private chef Courtney Mckay as she developed her brand, In Good Company. IGC’s mission is to bring people together through food; specializing in organic, sustainable, and locally sourced ingredients. Our challenge, which we gladly accepted, was to build out a cohesive story across web and socials conveying a sense of community and lightheartedness while combining colorful pops of flavor that would appeal to the rapidly growing creative, corporate, and culinary scenes of Nashville. For the IGC project, we also had the pleasure of working with local photographer, Wild Artifact, and her beautiful collection of curated IGC photography.
SERVICES
Brand Consultation
User Experience
Web Design
Copywriting
Blog Entry Training
E-blast Design and Content
PORSCHE WEDDING SONG & WEDDING AT 110 MPH EXPERIENCE
In honor of Porsche’s 70th Anniversary, Beyond Content and partners Nathan Brown and Donald Landphair (aka Noisefloor) were tasked with recording the traditional “Here Comes the Bride” song in a very untraditional way. The duo placed mics on all parts of three different Porsche's, including 2 Cayenne's and a 911 turbo, to capture every sound the vehicles could possibly make. This song was made to accompany a wedding produced by Porsche at the Porsche Experience Center in Atlanta, GA. The bride and groom were married overlooking the track, while exchanging vows circling the track at over 110mph with a professional Porsche race car driver. Afterwards, guest danced amongst legendary cars in the Porsche museum and sipped curated cocktails. During the reception, guests were surprised to experience the race track first hand. We had the pleasure of capturing the experience and the process! Enjoy.
Content Creation: Photo + Video
Red Bull reached out to Beyond Content to produce a mural for their new office in Nashville, TN. In collaboration with partner Nathan Brown freshly back from Europe we conceptualized, painted (assisted), and documented the process in one weekend.
Armed with enough Red Bull to fuel an army and Sugar Acrylics spray paint, here's what went down.
b/c. COVID-19 A Global Common Bond Playlist > Relax & Enjoi
Blassst is a Slope Styl Playlist from Lake Tahoe and a visualizer preview from beyond content. Checkout the full playlist at www.beyondcontent.agency | Music Feat. Becca Mancari "Lonely Boy" Shura Remix Instrumental
This Bonnaroo 2018, Fort Houston produced Plaza 7 ‘The Ville and The Grove’ bringing together artists, all-vinyl late-night DJs, countless local bands, businesses, and immersive activations in conjunction with Visit Music City. One feature, the Proton Terminal took guests down a 240 ft long LED tunnel. While a separate VIP section introduced FOTI - a clear 12’x12’ immersive LED box.
We had the pleasure of working alongside to capture behind the scenes prep, installation, and festival-goer enjoyment.
Inquire for art installation, activations, live social media coverage, production, and media; stills, video, and VR.
Enjoy this recap video. // Music by Bonnaroo Artist- RÜFÜS DU SOL "Innerbloom" (What So Not Remix)
The team at 505 Tower Nashville reached out to Beyond Content about creating a 2 story mural spanning floor to ceiling in the main residence lobby on the 7th and 8th floors of the 45 story tower.
After a reviewing a series of renderings, sketches, and concepts; the team at 505 decided Nathan Brown's wild-style free flowing graffiti as a way to not only bring a unique element to the environment, but to also have a local stamp on the project in this massive structure that towers 45 stories high in downtown Nashville.
Beyond Content was also tasked with filming and documenting the 4 day installation process, hard hats and all.
MEDIUM
Montana spray paint on drywall
12ft x 20ft
SERVICES
Mural Conceptualization
Mural Installation
Video
Photography
Beyond Content was tasked to capture video content of Twice Daily’s Flying Machine by Red Bull at Nashville’s 2017 Flugtag. The Twice Daily flying machine was a collaboration with friends and the go-to installation team at Fort Houston.
From free-lance photographer to local studio owner, beyond content connected with budding photographer and community organizer Ashtin Paige to develop a narrative around her newly launched studio and event space. Tasked with appealing to both a creative demographic and reaching those who were serious about space rental; beyond content harnessed eye catching design, on-trend color palettes, and Paige’s unique photography style to stand out amongst the daily chatter of both internet content and Nashville {city} progression.
SERVICES
Branding Consultation
Social Media Skins
Splash Page Design
Instagram Campaign Direction
Event PR + Guest List Procurement
Beyond Content was tasked in collaboration with BNA Associates to conceptualize the brand aesthetic and mural for the Sobro Guest House. Sobro Guest House is a modern, virtual (self check-in), boutique hotel in the heart of downtown Nashville with the amenities from home, and a taste of native Nashville culture. Our mission was to define the brand and walls by merging the modern, fun interior aesthetic, set forth by designer Kate Vance designer co. founder of Porter Flea with identity, print, and digital collateral. Be on the lookout for some exciting exterior additions from our friends at Sideshow Sign Co. and Southern Lights Electric.
SERVICES
Mural Concept and Production
Social Media Content Development
Mailing List Content Curation and Deployment (Guest List) Join
Strategic Partnerships
Influencer Engagement
Creative Direction
Logo Design / Branding
Website Content & Photography
Print Collateral
Custom Wall Art
After the success of Nashville’s Slumfest 2015, Beyond Content was tasked by rebel recording artist Yelawolf. The challenge, to one up their previous year's production and entertainment while producing and selling out the 2nd Annual edition of Slum Fest. Paying homage to Wolf’s brand Slumerican, the 4 day Harley Davidson bike run brought fans and friends together, ending in Nashville on September 17th, 2016. 2200 attendees partook in music, stunt bike entertainment, fire throwing performances, the Wall of Death, dunking Cambo, hospitality provided by 20+ food trucks, and libations courtesy of The Crying Wolf. The ultimate culmination of music, oddities, fashion, libations, skateboarding, and motorcycles. Despite inclement weather, the goal was achieved and the sold-out event went on to rouse a sold out round of Slumfest West in Northern California.
PERFORMANCES BY:
Yelawolf
Dj Paul of Three 6 Mafia
Hillbilly Casino
Big Henry
Jelly Roll
Cookup Boss
Struggle Jennings
Bubba Sparxxx
Alex King
Josh Headly
SERVICES:
Event Conceptualization
Marketing
Production
Logistics
Event management
Event video media and content production
VIP Hospitality and Staging
RESULTS:
Over 2 million impressions socially through all artists and fans
Sold-out outdoor attendance, despite inclement weather
VICE Article Coverage
Each year the Philadelphia Eagles celebrate their fans with the annual “Flight Night”. To build a multimedia experience that would celebrate the fans, team and the city of Philadelphia, the Eagles looked to incorporate a new design and feel to increase the excitement for the upcoming season.
• Experiential Marketing
• Event Production
American Born Moonshine Launch
ABM reached out to help launch their product to the world, starting in Nashville, TN. We conceptualized, produced and executed high level experiential street marketing and launch events that people are still talking about.
Mapping the neighborhoods, bars and sub-cultures in Nashville, Knoxville, Memphis, Chattanooga, Atlanta, Athens and Savannah. We visited several neighborhoods and surveyed consumers on a wide range of topics to further inform where to hold events, socially where Moonshine would be well received, and where there might be cultural crossover that we could plan around in the future.
In addition, beyond content scouted locations for high-level street marketing and OOH placements. Beyond Content secured unique venue spaces for consumer and industry launch events in each market. These events created an experience which introduced the public to American Born Moonshine and furthered the brand as a market leader.
Our team also began interacting with local consumers to establish contacts, get a feel for each market, and make connections for future partnerships and activations. We did “pre-search” on a handful of social groups identified as influencers and were able to begin tapping into these networks during the American Born Moonshine launch.
Cherub Strip To This Tour
• Tour Branding
• Tour Admat Posters
• Tour Merch
• Tour Social Skins
We had the honor of working with our favorite loyal outrageous homies in Cherub for the branding of the "Strip To This Tour. "
For the launch of Sea-Doo’s newest fun machine, the Spark, Street Attack launched a full blown takeover on the streets and beaches of Miami. For a week leading up to the Deadmau5 concert and launch party, Street Attack brought on some of the world’s top graffiti artists to transform 2 high traffic walls in the infamous Wynwood Arts district to bring awareness to the Spark Some Fun campaign. Street Attack tagged trucks and Sparks zipped through the streets in wrapped Fiats. Street Attack also swarmed the beaches & bays of Miami with Deadmau5 head riders, to spark some curiosity & interest in the launch. Light projections were also placed in high traffic areas surrounding large events. The hashtag #sparksomefun was activated at the beginning of the campaign and was a huge success with thousands of photos, tags, and tweets being sent about the campaign.
To tip-off the college basketball season, the University of Maryland hosts their annual Maryland Madness to introduce the team to their loyal fans. Maryland Madness has developed into one of the most anticipated events of the year and covered by both local and national sports outlets.
In partnership with Red Bull Sound Select, beyond content was contracted to brand multiple shows around the line-up aesthetic. These shows included Miami Horror and most recently Big Freedia with Cakes Da Killa (Vitalic Noise Client) and Alanna Royale.
• Branding
• Photography- Style / Product
• Video Production
• Webstore
• Seasonal Social Media Skins
• Social Media
TRVLR/// has been a brand we have worked with from its inception. We have grown and morphed with TRVLR from a single product development and styling business to distributing mens neckwear globally from Norway to Tokyo. Now we are taking another approach with the brand selling a limited amount of custom products and featuring TRVRL endorsed products through lifestyle media.
AAA Ravens Walk
Sprawling over 6 city blocks long, Ravens Walk (link) in Baltimore, MD is a tightly coordinated display of team branding and messaging that incorporates dozens of local and national corporate sponsor activations. The Baltimore Ravens wanted to develop an organized and branded sponsor activation area that provided an exciting and engaging atmosphere for their fans.
Yelawolf and Interscope Records reached out to me to produce a series of album release events and media buys for Yelawolfs new album “Love Story”
With Wolf, we conceptualized, produced and executed secret warehouse parties in NYC, LA and Nashville over a 1 week timeframe for over 600+ lucky fans, to experience an exclusive opportunity to hang with Wolf in an intimate venue setting. We took raw spaces and created Yelawolf’s Gothic Southern Americana world. The events had a live performance from Wolf’s new album featuring Bones Owens on guitar, Klever on the turntables, surprise guests and were followed by a listening party of the entire album.
With surprises that ranged from Travis Barker playing drums unannounced, to other legendary musicians making cameos, the Love Story parties were a solid hit with top influencers, music industry moguls, media and fans alike. Yelawolf’s album hit #3 on Billboards Top 200 in it’s 1st week!
Proud to be a part of Yelawolf’s work and his story. We also love to throw a good party.
We had the honor to be involved with the branding of Sturgill Simpson's "Metamodern Sounds In Country Music Tour." Involving the design of the admat tour poster, social skins, and instagram show call outs.
Sturgill is a patriot for new american country music. His music tells real stories of family, incarceration, DMT, and philosophies on the happenings of the universe and reptile aliens. Its been an amazing year for Sturgill being featured on numerous talk shows including Jimmy Fallon, and playing the best festivals including Bonnaroo and Cochella. Last we are really looking forward to seeing him at one of his three sold b2b shows at the Ryman at the end of the month.
The Baltimore Harbor has been a longtime destination location during the Summer’s in Maryland, but during the Winter businesses and city attractions saw a dramatic decrease in visitors. To address this issue, local business owners along with the support of the City of Baltimore wanted to create an attraction that would bring families back down to the Harbor and boost the economy during the holiday season.
• Photography
We were proud to collaborate with Keegan Dewitt and provide marketing material for Wild Cub's 2014 tour appearing on RCRD LBL, Lollapallooza, and Conan.
• Logo Design
• Branding
• Website
• Photography
Flora + Fauna is located in Springfield MO. Taste of Elegance winner Chef Matt Stinnett has been serving both quality seasonaldishes and daring new ventures into the uncharted territories of food. The pure essence of farm to table cooking in every plate. We also have our own garden located in Ozark MO.
After 18 months of planning, The John F. Kennedy Center for the Performing Arts(insert link) in Washington D.C. became the host for the Scandinavian multicultural festival, known as Nordic Cool 2013 (insert link). The festival was scheduled to run for 32 days and highlighted the many facets of Scandinavian culture, such as visual art, music, and performance. The festival designers were in search of an artistic display that would change the appearance of the Kennedy Center’s façade during the nighttime hours of the festival. To facilitate the design, the Kennedy Center’s Department of International Events commissioned Danish lighting designer Jesper Kongshaug to design a nightly display.
• Branding
• Marketing Material
• Social Skins
Carry On Records is a very close and personal project to us at BC. Having so many fiends and family members who have fought and continue to fight cancer. Carry On connects cancer patients and music producers, session players, and collaborators to fulfill their dreams of recording. Carry on also takes things a step further and helps their artist produce release album release events and sale their music to fund treatment.
• Logo Design
• Branding
• Photography
We were proud to collaborate with an amazing team fro NCB Jewelry, and results speak for themselves. The photography was collaboration between Gabe McCurdy and Beau Burgess.
beyond content is breaking boundaries and writing on the walls of current agencies’ capacities and limitations. Our vast creative network of developers, producers, and tastemakers is beyond definition with independent sprit driving progressive brands, festivals, and collaborations. We strive to do great work with extraordinary people, and embrace the motion of technology to create things worth talking about.