Culture Creation & Strategic Partnerships

A 93 room hotel with food & beverage outlets yet to open; Beyond Content was tasked on programming a cultures seeking audience through events, marketing, local artist seasonal playlist, local art curation, and strategic partnerships. Media and social aspects of this project included photo and video media highlighting the hotel’s interior and exterior design, social media strategy, online community management, influencer engagement, and on-property activation. This included ideation and opening events strategy.

This includes the FiedlDaze production and marketing. A consistent 3 Month FREE Sunday Art Show. Live Music. Makers Market 6 Hour Party Social Experience with 250+ monthly attendees. Here are some friends, partners, media, marketing material, pop-ups, culture, and beyond… content we brought to rather stock photo faceless industry. Thank you FieldHouse Jones for believing in us.

DESKTOP & RESPONSIVE DESIGN

HOW/DY [2020 Playlist

Music we chilled to at the end of the decade. Original art by b/c.’s own Aaron Martin.

Track List
1. 12 Step Jonathan K, Camp.30
2. Freelance Toro y Moi
3. 3 Tearz Danny Brown, Run The Jewels
4. Crush Duckwrth
5. Bet She Looks Like You Nick Hakim
6. Some Place Else MorMor
7. Planets La Vif
8. The Sun Will Shine sir Was
9. Show Me How Men I Trust
10. Best Life Danny Brown
11. The Great Divide Mayer Hawthorne
12. The Call Dan San
13. Cuffed Nick Hakim
14. Rock Your baby Emerson Kitamura, MMM
15. Friends- Original Leon Lowman
16. Lavender BADBADNOTGOOD, KAYTRANADA
17. Is It Love? Thundercat
18. Her Vacation Goth Babe
19. Really Truly No Vacation, Okey Dokey
20. Faith in Strangers Andy Stott
21. Something Freaky Mosey
22. Goldress Yellow Straps, VYNK
23. Eternally 12 Melanie Faye, Mac DeMarco
24. Typing Error Pablo Nouvelle
25.Holding Me Beshken, Halima
25. Runner Tennis
26. ATTUNE J-E-T-S, Machinedrum, Jimmy Edgar

JOSHUA COOPER X NATHAN BROWN X MATT SHARER | DOCUMENTATION & VIDEO 

RESULTS
Produced over 30 art installations including entrance facades to main VIP tents, metal geometric landscape sculptures, hand painted massive format photos of Bonnaroo life, Bonnaroo "Words to Live By" word collage wall that was used as the main photo backdrop in VIP, custom tables and of course the main attraction, the VIP MAIN ENTRANCE LIGHT PORTAL TUNNEL. 

Thousands of Bonnarooer's interacted with our installations and the festival decided to keep everything for next year. 

RED BULL GAVE US WINGS AND PBR KEPT US COOL <3

Bonnaroo "Words to Live By" collage wall by Nathan Brown and Matthew Sharer  8ft x 8ft acrylic on wood panel. 

INSTALLATION OF THE PORTAL LIGHT TUNNEL FOR THE MAIN VIP ENTRANCE OF BONNAROO

PHILADELPHIA EAGLES "FLIGHT NIGHT"

Each year the Philadelphia Eagles celebrate their fans with the annual “Flight Night”.  To build a multimedia experience that would celebrate the fans, team and the city of Philadelphia, the Eagles looked to incorporate a new design and feel to increase the excitement for the upcoming season.

To achieve this goal we looked at implementing a variety of new show effects features including high powered laser graphics projected on the field, pyrotechnics and video content.  All elements of this show were created to seamlessly run of time-code creating a high energy atmosphere in the stadium.

Following the success of Flight Night, the Eagles looked to increase their game day atmosphere by creating a new and exciting team introduction that would pump up the team as well as the fans.  Implementing branded signage, lasers, pyrotechnics and cryogenic effects we have created a new team introduction that helps give the Eagles a home team advantage!

Pics / Renders / Video

https://www.dropbox.com/sh/zlvm975rbkypa9p/AAC7PemDTvu-VGaSKXchKF7Ka?dl=0

SERVICES:

• Concept Development
• Video Content
• Show programming
• Engineering
• Set Design
• Event production

SEA-DOO X DEADMAU5 PRODUCT LAUNCH

THE CONCEPT

For the launch of Sea-Doo’s newest fun machine, the Spark, we helped launch, along with our friends Street Attack a full blown takeover on the streets and beaches of Miami. For a week leading up to the Deadmau5 concert and launch party, Street Attack brought on some of the world’s top graffiti artists to transform 2 high traffic walls in the infamous Wynwood Arts district to bring awareness to the Spark Some Fun campaign. We tagged trucks and Sparks zipped through the streets in wrapped Fiats. We also swarmed the beaches & bays of Miami with Deadmau5 head riders, to spark some curiosity & interest in the launch. Light projections were also placed in high traffic areas surrounding large events. The hashtag #sparksomefun was activated at the beginning of the campaign and was a huge success with thousands of photos, tags, and tweets being sent about the campaign. 

RESULTS

The design of the campaign tactics combined with our ability to gain access to high-priority targets enabled the campaign’s diversity. This resulted in multiple touch points for brand messaging and strengthening overall results by living simultaneously online and offline in multiple venues, neighborhoods and districts.
Street Attack has mastered the ability to execute multi-tiered integrated campaigns on tight timelines and with limited budgets and this case was no exception. 

The Murals and Mural Installation Events were featured in the exclusive Wynwood Map blog and social media: 

Direct posts on social media by influencers such as DabsMyla and GregMike.

600,000 impressions

of the #SPARKSOMEFUN hashtag

87,000 direct engagements

Via social sharing

11,000,000 fans

Saw the photo Deadmau5 posted of himself at the event

CHECK THE RECAP VID BELOW:

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~v🌱bes~ playlist // revisited > refresh | Photo Daniella Mason by Bree Marie Fish at Guest House

YELAWOLF - LOVE STORY ALBUM RELEASE EVENTS

Yelawolf Multi-City Launch Events

3 CITIES // 1 WEEK

Yelawolf and Interscope Records reached out to us to produce a series of album release events and media buys for Yelawolfs new album “Love Story” 

With Wolf, we conceptualized, produced and executed secret warehouse parties in NYC, LA and Nashville over a 1 week timeframe for over 600+ lucky fans, to experience an exclusive opportunity to hang with Wolf in an intimate venue setting. We took raw spaces and created Yelawolf’s Gothic Southern Americana world. The events had a live performance from Wolf’s new album featuring Bones Owens on guitar, Klever on the turntables, surprise guests and were followed by a listening party of the entire album. 

With surprises that ranged from Travis Barker playing drums unannounced, to other legendary musicians making cameos, the Love Story parties were a solid hit with top influencers, music industry moguls, media and fans alike. Yelawolf’s album hit #3 on Billboards Top 200 in it’s 1st week! 

 Proud to be a part of Yelawolf’s work and his story. We also love to throw a good party. 

Services

Concept
Media Purchasing
Creative Direction
Event Production
Content
Event Production
Content
Influencer Outreach

Photography             Kevin Estrada (LA),         

Video Production     Nathan Brown

Results

• Over 1000 attendees (600 lucky fans)
• Surprise performances by Travis Barker
• The McCrary Sisters (Bob Dylan),
• and Dave Roe (Johnny Cash)
• 500k + social media impressions made

Sponsors

• Monster Energy Drink
• Coors
• American Born Moonshine

Check out the video recap below:

TESTIMONIAL FROM YELAWOLF:

SOCIAL MEDIA: 

500,000 combined impressions made through social media outlets. 

BILLBOARDS:

Multiple billboard placements in major high traffic areas and city centers.

ALBUM RELEASE PARTIES:

NYC 4/16/15

LOS ANGELES 4/21/15

NASHVILLE 4/23/15

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Concept:

The Baltimore Harbor has been a longtime destination location during the Summer’s in Maryland, but during the Winter businesses and city attractions saw a dramatic decrease in visitors.  To address this issue, local business owners along with the support of the City of Baltimore wanted to create an attraction that would bring families back down to the Harbor and boost the economy during the holiday season.

Results:

Dubbed as “Baltimore’s Bellagio” by local news broadcasts, The Power Plant Holiday Light Spectacular transformed one the city’s oldest and most iconic buildings into a 32,000 square foot canvas of 3D video motion graphics, multi-colored laser effects and choreographed pyrotechnics. The Holiday Light Spectacular helped Baltimore be named by Yahoo Travel as one of the Top 10 Destination cities for holiday lights, an estimated 40,000 new visitors to the Harbor and millions of social media impressions.

NORDIC COOL (SCANDINAVIAN MULTICULTURAL FESTIVAL)

CONCEPT:

After 18 months of planning, The John F. Kennedy Center for the Performing Arts in Washington D.C. became the host for the Scandinavian multicultural festival, known as Nordic Cool 2013 (insert link). The festival was scheduled to run for 32 days and highlighted the many facets of Scandinavian culture, such as visual art, music, and performance. The festival designers were in search of an artistic display that would change the appearance of the Kennedy Center’s façade during the nighttime hours of the festival. To facilitate the design, the Kennedy Center’s Department of International Events commissioned Danish lighting designer Jesper Kongshaug to design a nightly display.

In order to realize his vision of a Nordic Sky, Jesper and the Kennedy Center looked to us as a partner to design and develop an integrated event system that could produce a seamlessly timed light and audio show.  Utilizing a combination of high powered lasers the Nordic Sky was brought to Washington DC, creating a beautiful light show on the 2500 foot façade of the Kennedy Center for 32 continuous nights.

The show was viewed by thousands of visitors, and was reported on by both local and national news outlets, including the cover page of the Washington Post (picture below press)

SERVICES:

• Technical Direction
• Event Production
• Laser Development

PRESS:

HUFFINGTON POST

WASHINGTON POST

D.C. THEATRE SCENE

TRVLR |Be Thankful.

Fall 2021 Playlist
Opening our new studio in South Lake Tahoe this summer, our community suffered from the devastating Caldor Fire > In a crazy time of uncertainty these are the tracks that made us feel at home during evacuation through the highs and lows! We are very thankful for the outcome, and the amazing fire and rescue teams that saved our home and community.

We are 🙏🏻and powder dancing for the most hype 21/22 season. Which is necessary for local business who forfitted peak-season revenue due to the smoke, fires, and evacuation.

”Be Thankful.” also features our TRVLR dj set track list from the Coachman Hotel. Featuring clients and friends we are looking forward to sharing with you at our CH Patio Sessions at the Coachman Hotel.